Judging Policy

Fair, transparent evaluation by industry experts

Evaluation Criteria

Films are evaluated across five key dimensions, each weighted equally

🎨

Creative Excellence

20%

  • Originality and innovation
  • Artistic vision
  • Creative problem solving
  • Unique perspective
📝

Brand Alignment

20%

  • Brief adherence
  • Brand message clarity
  • Authentic integration
  • Target audience fit

Technical Execution

20%

  • Production quality
  • Cinematography
  • Audio design
  • Editing proficiency
📖

Storytelling

20%

  • Narrative structure
  • Emotional impact
  • Character development
  • Pacing and flow
🎯

Overall Impact

20%

  • Memorability
  • Audience engagement
  • Message effectiveness
  • Professional polish

Our Judging Process

1

Initial Screening

All submissions are screened for technical compliance, legal requirements, and adherence to contest rules.

2

Expert Panel Review

Each film is independently evaluated by 3-5 industry professionals using our standardized scoring system.

3

Score Aggregation

Scores are compiled and ranked. Top-scoring films advance to final round deliberation.

4

Winner Selection

Final deliberation determines Grand Prize, Gold, Silver, Bronze, and Honorable Mentions.

Our Expert Judges

Films are evaluated by industry professionals with proven expertise

Directors & Cinematographers

Award-winning filmmakers with feature film and commercial experience

Brand Marketing Experts

Creative directors and marketing professionals from leading agencies

Film Festival Curators

Programming directors from major international film festivals

Industry Executives

Production company founders and entertainment industry leaders

Our Commitment to Fairness

Blind Evaluation

Judges evaluate films without knowing filmmaker identities, ensuring unbiased assessment based solely on creative merit.

Conflict of Interest Prevention

Judges with personal or professional connections to filmmakers must disclose and recuse themselves from evaluation.

Standardized Scoring

All judges use the same evaluation rubric with clear criteria and scoring guidelines for consistency.

Multiple Reviewers

Each film receives 3-5 independent reviews to minimize individual bias and ensure balanced assessment.

Appeals Process

Filmmakers may request clarification on decisions, though scores and rankings are final once announced.

Public Results

Winners and notable finalists are publicly announced with brief judge commentary on winning films.

Disqualification Criteria

Submissions may be disqualified for the following reasons

Plagiarism or copyright infringement

Failure to meet technical specifications

Missing or incomplete legal documentation

Non-adherence to brand guidelines

Offensive or inappropriate content

Submission after deadline

Questions About Judging?

Contact our team for clarification on any aspect of our judging policy